No amount of online competition makes up for the excitement of watching a world premiere with a crowd.
by Michael Bergeron
Last year SXSW brought in over $350-million to the Austin economy. That’s a total divined by adding attendance impact, operational impact and consumer impact.
That’s where I was a month ago with this article when SXSW announced that they were cancelling the world’s largest convention. The next week I was watching multiple films via a website set up by SXSW and available to SXSW 2020 Film Festival badge holders.
The real story perhaps is about the future of streaming films both film festivals offerings as well as theatrical directly to your living room.
Another week has gone by and thoughts are revolving around how large events like SXSW will be impacted for months if not years. Look at the major movie studios, just chomping on the bit of home release windows.
Then there’s the nostalgic rub of past SXSW events stretching back three decades.
Just a year ago
The whorl of voices while standing in the registration line at SXSW 2019 was international and downright fraternal. In addition to English (natch), Russian, German, French, and Korean, to name a few that I could actually recognize, others tongues were heard in the constantly moving queue.
Jordon Peele was everywhere opening weekend presenting the world premiere of “Us” and talking up the film in panels and general conversation.
“I love it, it’s my baby,” Peele said at a Saturday morning seminar that included the film’s stars Winston Duke and Lupita Nyong’o, and which your humble scribe only got into at the last minute by strolling through the check-in at the last minute holding up my press badge like I was Guy Pearce at the end of “L. A. Confidential.”
“I delivered the film and it never ceases to amaze me that the final piece of creating something like this is experiencing it with an audience. The audience is the final character.”
That’s what a film festival is all about – sharing insights with the creators of various films. Politicians like Beto O’Rourke, Alexandria Ocasio-Cortez, Elizabeth Warren and Pete Buttigieg were front and center a year ago. Scheduled this year were celebrities ranging from current It Boy Pete Davidson, Val Kilmer and Olivia Munn.
The Marriot with its virtual reality demonstrations on the mezzanine; the Four Seasons set-up for interviews and star-gazing; the daily happy hour at the Stephen F. Austin Intercontinental Hotel with an outdoor balcony view of the marquee of the Paramount Theatre and further down the lane the State Capitol; not to mention the historic atmosphere and reserve of The Driskill – all these places and more will not be beckoning throngs of people this year.
The reality of 2020
No amount of online competition makes up for the excitement of watching a world premiere with a crowd of similarly psyched people. The SXSW Film Festival held a juried version of the festival with an online panel. The narrative feature winner was an indie set amongst collegiate life titled “Shithouse.” The irony is not lost that even if things were normal no newspaper or mainstream theater would book a film with that title.
As always some of the best films were part of a category that specializes in movies about music. Highlights this year would’ve included biopics on musicians as diverse as Ozzy Osbourne, Jose Feliciano and Guy Clark, the latter a Texas troubadour who passed away in 2016.
24 Beats Per Second
There were a handful of movies from this category that were made available and come highly recommended when they eventually roll out via streaming or even at film festivals scheduled for later in the year.
- “Zappa” directed by Alex Winter (of Bill & Ted fame) covers Frank Zappa’s career with finesse from his early days with the Mothers of Invention to conducting his orchestral music with The London Symphony in the year before his death in 1993. Winter had access to Zappa’s archives and treats his subject with respect even while lifting the veil on the Zappa mystique.
- “My Darling Vivian” traces the first marriage of Johnny Cash to Vivian Liberto. While the relation, captured with previously unseen film and photos, starts out idyllic it becomes obvious that Cash was an errant father to four daughters, all of whom recall on camera their turbulent life. In many ways this doc displays the opposite face of the 2005 musical drama “Walk the Line.”
- “Lydia Lunch” The War Is Never Over” from filmmaker Beth B uses the career of poet/musician Lunch to examine child abuse and how it informed her vocation. A powerful doc that pulls no punches also demonstrates how art can heal trauma.
- “Laurel Canyon: A Place in Time” examines the musicians that defined a generation. More in-depth than last year’s “Echo in the Canyon” this two-part doc debuts on the EPIX cable channel later this year. The Byrds, Mamas and Papas, Zappa, Joni Mitchell, The Doors, The Eagles, Linda Ronstadt, CSN&Y, Jackson Browne, The Monkees and others are brought alive in rare clips and photos that haven’t been seen before. For instance a shot of smiling carpenter Harrison Ford after he built a shed in Peter Tork’s backyard shows the unity of the community. The doc presents a lot of candid info even long time fans haven’t heard.